Teaching Case

LUX*: Staging a Service Revolution in a Resort Chain

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Teaching Case

National Library Board Singapore: World-Class Service through Innovation and People Centricity

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Teaching Case

The Royal Dining Membership Program Dilemma

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Teaching Case

Singapore Airlines: Managing Human Resources for Cost- effective Service Excellence

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Teaching Case

The Accra Beach Hotel: Block Booking of Capacity during a Peak Period

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Teaching Case

Banyan Tree: Designing and Delivering a Branded Service Experience

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Teaching Case

Uber: Competing as Market Leader in the US versus Being a Distant Second in China

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Teaching Case

Bouleau & Huntley: Cross-selling Professional Services

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