Book - Jochen Wirtz

Flying High in A Competitive Industry: Secrets of the World’s Leading Airline

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By: Jochen Wirtz, Loizos Heracleous, Nitin Pangarkar

Winning in Service Markets Series

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By: Jochen Wirtz

Understanding the Role of Business Analytics: Some Applications

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By: Jochen Wirtz, Hardeep Chahal, Jeevan Jyoti

Essentials of Services Marketing, 3rd ed. adaptation for the Indian subcontinent

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By: Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee, Gopal Das

Marketing-de-Servicos-Pessoas-Tecnologia-e-Estrategia

Marketing de Serviços: Pessoas, Tecnologia e Estratégia

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By: Jochen Wirtz, Miguel Angelo Hemzo, Christopher Lovelock

Services Marketing: People, Technology, Strategy, 9th edition

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by: Jochen Wirtz, Christopher Lovelock

INTELLIGENT AUTOMATION

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By: Ian Barkin, Pascal Bornet, Jochen Wirtz

Services Marketing: People, Technology, Strategy, 8th edition

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Flying High in A Competitive Industry: Secrets of the World’s Leading Airline

Winning in Service Markets Series

Understanding the Role of Business Analytics: Some Applications

Essentials of Services Marketing, 3rd ed. adaptation for the Indian subcontinent

Marketing de Serviços: Pessoas, Tecnologia e Estratégia

Services Marketing: People, Technology, Strategy, 9th edition

INTELLIGENT AUTOMATION

Services Marketing: People, Technology, Strategy, 8th edition

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