Portfolio Categories: Book

Flying High in A Competitive Industry_Secrets of the World’s Leading Airline

Flying High in A Competitive Industry: Secrets of the World’s Leading Airline

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  • March 28, 2021
  • March 28, 2021
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By: Jochen Wirtz, Loizos Heracleous, Nitin Pangarkar

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Winning in Service Markets Series

Winning in Service Markets Series

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  • March 28, 2021
  • April 5, 2021
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By: Jochen Wirtz

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Understanding the Role of Business Analytics: Some Applications

Understanding the Role of Business Analytics: Some Applications

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  • March 28, 2021
  • March 28, 2021
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By: Jochen Wirtz, Hardeep Chahal, Jeevan Jyoti

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Essentials of Services Marketing, 3rd ed. adaptation for the Indian subcontinent

Essentials of Services Marketing, 3rd ed. adaptation for the Indian subcontinent

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  • March 28, 2021
  • March 28, 2021
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By: Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee, Gopal Das

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Marketing-de-Servicos-Pessoas-Tecnologia-e-Estrategia

Marketing de Serviços: Pessoas, Tecnologia e Estratégia

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  • March 28, 2021
  • March 28, 2021
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By: Jochen Wirtz, Miguel Angelo Hemzo, Christopher Lovelock

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Services Marketing_9th edition

Services Marketing: People, Technology, Strategy, 9th edition

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  • March 28, 2021
  • March 28, 2021
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by: Jochen Wirtz, Christopher Lovelock

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INTELLIGENT AUTOMATION

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  • March 27, 2021
  • March 28, 2021
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By: Ian Barkin, Pascal Bornet, Jochen Wirtz

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Services Marketing: People, Technology, Strategy, 8th edition

  • onspotdigitals
  • August 15, 2020
  • March 27, 2021
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Contrary to popular belief, Lorem Ipsum is not simply random text.

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