Essentials of Services Marketing, 3rd ed. adaptation for the Indian subcontinent

Abstract

Offering a comprehensive view of a field that is evolving at an unprecedented pace, Essentials of Services Marketing, Third Edition, is a concise, reader-friendly guide to marketing and managing services. Encompassing pioneering service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of service economy.

  • Authors: Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee, Gopal Das
  • Publisher: Pearson Education India
  • Page count: 712
  • ISBN: 9789353942588, 9353942586
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