Abstract

Offering a comprehensive view of a field that is evolving at an unprecedented pace, Essentials of Services Marketing, Third Edition, is a concise, reader-friendly guide to marketing and managing services. Encompassing pioneering service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of service economy.

• Authors: Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee, Gopal Das
• Publisher: Pearson Education India
• Page count: 712
• ISBN: 9789353942588, 9353942586