© 2021. All rights reserved by jochenwirtz.com Designed & Developed by: Arshadkhan.dev
Flying High in A Competitive Industry: Secrets of the World’s Leading Airline
By: Jochen Wirtz, Loizos Heracleous, Nitin Pangarkar

Abstract
This book aims to answer a simple but intriguing question: How has Singapore Airlines (SIA) managed to make healthy profits year in year out, in an industry whose financial performance over the years has been dismal? SIA’s profitability on the other hand has been exceptional, superior in the long term to any competitor in its peer group. Our purpose in writing this book is to answer this question, based on our in-depth research on the airline industry and SIA, and derive some general lessons for managers in other industries.
Share:
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp