© 2021. All rights reserved by jochenwirtz.com Designed & Developed by: Arshadkhan.dev
Services Marketing: People, Technology, Strategy, 8th edition
Contrary to popular belief, Lorem Ipsum is not simply random text.

Abstract
Creating and marketing value in today’s increasingly service and knowledge-intensive economy requires an understanding of the powerful design and packaging of ‘intangible’ benefits and products, high-quality service operations and customer information management processes, motivated and competent front-line employees, a loyal and profitable customer base, and the development and implementation of a coherent service strategy to transform these assets into improved business performance.
Share:
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp