Understanding the Role of Business Analytics: Some Applications


This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques; and also analyses how these techniques are effective in decision-making in different contexts. Especially, the application of regression modeling, financial modelling, multi-group modeling, cluster analysis, and sentiment analysis will help the readers in understanding critical business scenarios in the best possible way, and which later can help them in arriving at best solution for the business related problems.

  • Authors: Jochen Wirtz, Hardeep Chahal, Jeevan Jyoti
  • Published: 14 September 2018
  • Publisher: Springer Singapore
  • Page count: 205
  • ISBN: 9789811313349, 9811313342
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