Best-Selling Author

Hello, I’m Jochen Wirtz Welcome to my World.

About Me

Jochen Wirtz

Jochen Wirtz is Vice Dean, MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore (NUS). Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US, and a Global Faculty of the Center for Services Leadership (CSL) at Arizona State University, US.

Awards

8+

Publications

260+

Clients

25+

EXPERIENCE

30+

About Me

Jochen Wirtz

Jochen Wirtz is Vice Dean, MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore (NUS). Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US, and a Global Faculty of the Center for Services Leadership (CSL) at Arizona State University, US.

Awards

8+

Publications

260+

Clients

25+

YEARS OF EXPERIENCE

30+

RECENT FEATURE

Services Marketing, 9th edition

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

  • Authors: Jochen Wirtz, Christopher Lovelock
  • Published: May 28, 2021
  • Publisher: World Scientific
  • Page count: 600
  • ISBN: 978-194-4659-00-4
Services Marketing_9th edition

What I Offer

Key Note

Professor Wirtz delivers high-energy and engaging key notes on topics such as:

  • Creating & Capturing Value in Modern Service Economies
  • Intelligent Automation, AI & Service Robots
  • Platform Business Models
  • From Products to Services & Solutions
  • Productizing & Branding Services
  • Managing Customer Loyalty
  • Customer Feedback Systems to Drive Organizational Learning
  • Staging a Service Revolution to Improve a Service Culture Fast.

Executive Education & Development

Professor Wirtz customizes and delivers executive education and development programs on key topics related to services marketing and service management, including:

  • Creating & Capturing Value in Modern Service Economies
  • Intelligent Automation, AI & Service Robots
  • Platform Business Models
  • From Products to Services & Solutions
  • Productizing & Branding Services
  • Managing Customer Loyalty
  • Customer Feedback Systems to Drive Organizational Learning
  • Staging a Service Revolution to Improve a Service Culture Fast.

Consulting

Professor Wirtz works with his clients on strategic projects using a mix of executive development, project work and client team guidance on topics related to services marketing and service management, including:

  • Creating & Capturing Value in Modern Service Economies
  • Intelligent Automation, AI & Service Robots
  • Platform Business Models
  • From Products to Services & Solutions
  • Productizing & Branding Services
  • Managing Customer Loyalty
  • Customer Feedback Systems to Drive Organizational Learning
  • Staging a Service Revolution to Improve a Service Culture Fast.

Clients