Key Note

Professor Wirtz delivers high-energy and engaging key notes on topics such as:

  • Creating & Capturing Value in Modern Service Economies
  • Intelligent Automation, AI & Service Robots
  • Platform Business Models
  • From Products to Services & Solutions
  • Productizing & Branding Services
  • Managing Customer Loyalty
  • Customer Feedback Systems to Drive Organizational Learning
  • Staging a Service Revolution to Improve a Service Culture Fast.

Executive Education & Development

Professor Wirtz customizes and delivers executive education and development programs on key topics related to services marketing and service management, including:

  • Creating & Capturing Value in Modern Service Economies
  • Intelligent Automation, AI & Service Robots
  • Platform Business Models
  • From Products to Services & Solutions
  • Productizing & Branding Services
  • Managing Customer Loyalty
  • Customer Feedback Systems to Drive Organizational Learning
  • Staging a Service Revolution to Improve a Service Culture Fast.

Consulting

Professor Wirtz works with his clients on strategic projects using a mix of executive development, project work and client team guidance on topics related to marketing and service management, including:

  • Creating & Capturing Value in Modern Service Economies
  • Intelligent Automation, AI & Service Robots
  • Platform Business Models
  • From Products to Services & Solutions
  • Productizing & Branding Services
  • Managing Customer Loyalty
  • Customer Feedback Systems to Drive Organizational Learning
  • Staging a Service Revolution to Improve a Service Culture Fast.

Clients