Jochen Wirtz

Service Research

For a full listing of Jochen's research, see his ResearchGate and Google Scholar accounts

Jochen’s research has focused on
  • Service Research
  • Intelligent Automation, AI & Service Robots
  • Platform Business Models
  • Corporate Digital Responsibility & Consumer Privacy
  • Cost-Effective Service Excellence
  • Service Products & Productizing Services
  • Capturing Value in Advanced Service Economies
  • Service Revolution & Innovation
  • Luxury Services
  • Referral Reward Programs
  • Revenue Management & Pricing of Services
  • Managing People for Service Advantage
  • Customer Loyalty, Engagement & Share of Wallet
  • Customer Feedback Systems
  • Service Recovery, Complaint Handling & Service Guarantees
  • Customer Cheating & Opportunistic Claiming
  • Customer Satisfaction with Services
  • Designing ServiceScapes