Jochen Wirtz
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Service Research

  • Home
  • Service Research


Jochen Wirtz

Service Research

Intelligent Automation, AI & Service Robots


Platform Business Models


Corporate Digital Responsibility & Consumer Privacy


Cost-Effective Service Excellence


Service Products & Productizing Services


Capturing Value in Advanced Service Economies


Service Revolution & Innovation


Luxury Services


Referral Reward Programs


Revenue Management & Pricing of Services


Managing People for Service Advantage


Customer Loyalty, Engagement & Share of Wallet


Customer Feedback Systems


Service Recovery, Complaint Handling & Service Guarantees


Customer Cheating & Opportunistic Claiming


Customer Satisfaction with Services


Designing ServiceScapes


For a full listing of Jochen’s research, see his ResearchGate and Google Scholar accounts
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