Jochen Wirtz
Service Research
Intelligent Automation, AI & Service Robots
Platform Business Models
Corporate Digital Responsibility & Consumer Privacy
Cost-Effective Service Excellence
Service Products & Productizing Services
Capturing Value in Advanced Service Economies
Service Revolution & Innovation
Luxury Services
Referral Reward Programs
Revenue Management & Pricing of Services
Managing People for Service Advantage
Customer Loyalty, Engagement & Share of Wallet
Customer Feedback Systems
Service Recovery, Complaint Handling & Service Guarantees
Customer Cheating & Opportunistic Claiming
Customer Satisfaction with Services
Designing ServiceScapes
