9th edition of the best-selling text Services Marketing: People, Technology, Strategy

Just finalized! The 9th edition of the best-selling text Services Marketing: People, Technology, Strategy will be available on Amazon next month. The attached file gives a sneak preview of the pictorial summaries of its 15 chapters and the new research that has been integrated since the last edition (see endnotes at each chapter).

New topics that were included are service robots, AI, intelligent automation, P2P platform business models, digital services, and cost-effective service excellence.

If you are a services marketing or management instructor and would like to receive a desk review copy, please email us using your university email address with your address line. You can contact me at jochen@nus.edu.sg or Tan Siew Lan from World Scientific at sltan@wspc.com.sg .  

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