The Grönroos Service Research Award 2023

During the 13th ServSIG Conference in Bordeaux, the Centre for Relationship Marketing and Service Management (CERS) of the Hanken School of Economics in Helsinki presented Professor Jochen Wirtz with the Grönroos Service Research Award an award recognizing exceptional service research in the Grönroosian spirit.

The Grönroos Award acknowledges pioneering and innovative advancements in service research in the spirit of the Nordic School of Marketing thought. The goal of this award is to inspire service marketing researchers to pioneering and innovative research that challenges and expands existing knowledge and theories in the service discipline. The Grönroos Service Research Award is named after the marketing professor Christian Grönroos to honor his pioneering contributions to and advancements in service research.

The two main criteria for the award are that the recipient needs to have demonstrated:

• Pioneering and innovative research in the spirit of the Nordic school of thought
• Non-traditional contributions made to service management theory

Other criteria for the award are participation in teaching and mentoring, general creativity and innovativeness and service to the marketing community and the public at large.