The 3rd edition has just been published. It is a concise and reader-friendly guide to marketing and managing services. It encompasses cutting-edge service concepts and the latest developments, academic research as well as managerial insights. This book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of the service economy.
If you teach services marketing and would like a desk review copy, please email Yajnaseni at [email protected], cc [email protected]
For more information, see: https://www.researchgate.net/publication/282206596_Essentials_of_Services_Marketing_3rd_edition
Btw, what do you think about the book cover? We had long discussions on this…