Key Notes
Professor Wirtz delivers high-energy and engaging key notes on topics such as:
Creating & Capturing Value in Modern Service Economies
Intelligent Automation, AI & Service Robots
Platform Business Models
From Products to Services & Solutions
Productizing & Branding Services
Managing Customer Loyalty
Customer Feedback Systems to Drive Organizational Learning
Staging a Service Revolution to Improve a Service Culture Fast.
Executive Education & Development
Professor Wirtz customizes and delivers executive education and development programs on key topics related to services marketing and service management, including:
Creating & Capturing Value in Modern Service Economies
Intelligent Automation, AI & Service Robots
Platform Business Models
From Products to Services & Solutions
Productizing & Branding Services
Managing Customer Loyalty
Customer Feedback Systems to Drive Organizational Learning
Staging a Service Revolution to Improve a Service Culture Fast.
Consulting
Professor Wirtz works with his clients on strategic projects using a mix of executive development, project work and client team guidance on topics related to marketing and service management, including:
Creating & Capturing Value in Modern Service Economies
Intelligent Automation, AI & Service Robots
Platform Business Models
From Products to Services & Solutions
Productizing & Branding Services
Managing Customer Loyalty
Customer Feedback Systems to Drive Organizational Learning
Staging a Service Revolution to Improve a Service Culture Fast.